Abigail Forsyth’s entrepreneurial spirit was kickstarted as an eleven-year-old, selling sandwiches in the business park where her father worked. Following a successful career as a solicitor, that spirit resurfaced when Forsyth and her brother Jamie started a cafe chain in Melbourne. Alarmed by the amount of disposable packaging being wasted, Forsyth developed KeepCup, the world’s first barista-standard reusable cup.
Since June 2009 the company has sold over eight million KeepCups, users have diverted billions of disposable cups from landfill. In this time approximately 5 trillion disposable cups have been made and discarded to landfill. Forsyth has opened offices and warehouses in London (UK) and Los Angeles (USA) to service growing consumer demand in over 65 countries around the world, but the business has stayed loyal to its roots. KeepCup’s is located in the Melbourne suburb of Fitzroy, where Forsyth lives with her husband and children.